EOC Week 2: Survey Research

Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and Other Dairy Milk Alternatives

Packaged Facts estimates that total U.S. retail sales of dairy alternative beverages reached $1.33 billion in the year of 2011.   

Consumers choose plant-based dairy alternative beverages for a lot of reasons. Health issues including lactose intolerance, milk allergy, and the genetic disorder phenylketonuria can be addressed through the consumption of dairy alternative beverages because these plant-based milks are free of animal proteins, in particular casein. 

Others who are primary consumers of dairy alternative beverages include vegans, vegetarians and people concerned about antibiotics or growth hormones often found in cow’s milk. 


This report estimates and analyzes the size, growth rate, and composition of the plant-based beverage market. Historical sales data, as well as market forecasts to 2016, are provided for soymilk, almond milk, rice milk, coconut milk and hemp milk, as well as coverage of minor products such as flax, hazelnut, multi-grain, oat and sunflower milks. Strategic analyses of competitors in this market are included, as well as descriptions of recently introduced products. Trends and regulations influencing this market are discussed. Importantly, data from Packaged Facts’ extensive proprietary survey of consumer attitudes and usage trends relating to plant-based beverages are provided.

Notes:
U.S. Dairy Alternative Beverage Retail Sales Projected at $1.7 Billion in 2016 ....

There has been a consistent, slow decline in dairy beverage consumption during recent decades. The average, per-capita consumption of cow’s milk declined from 24.3 gallons per person in 1994 to 20.8 gallons per person in 2008, according to the U.S. Department of Agriculture (USDA)...