Discuss the advantages & disadvantages of using secondary data...
Secondary data can be described as the most widely used method for data collection. This process involves accessing information that is already gathered from either the originator or a distributor of the primary research. Some advantages of using secondary data are the ease of access to it ,low cost to acquire information, and to help in the clarification of research question. Some disadvantages of using secondary data are the quality of research might be less, maybe obtaining out of date research that is not timely, and the information might not be specific to researcher's needs.
Define surveys and describe the type of information that may be gathered in a survey...
Surveys are a method of gathering information from individuals. Surveys have many purposes to them , and can be conducted in many different ways. Surveys may be conducted to gather information through a printed questionnaire, over the telephone, by mail or even email, in person, or on the web. The type of information that someone might acquire from a survey would be the target market and to find out or better understand the demographic in an area.
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