- The film was developed from just a concept "Secretaries want to kill their bosses". What market research techniques were used to develop the screenplay? What specific processes that are in the book or discussed in class were used?
- What ethical issues were part of the plot line of the actual film? Although we did not watch the actual film, there were many ethical dilemmas referenced. What were they? How were they resolved?
In the making of 9 to 5, the concept of the movie was "Secretaries wanting to kill their bosses". Some market research techniques that were used to develop the screenplay were actually surveying and interviewing angered secretaries from actual offices. Each of these real life secretaries had their own horror story on how they'd like to "treat" their boss. This real life perspective is what gave this movie its magic, real life people can relate. Some specific processes that are in the book and discussed in class were the interview and market survey process.
Some ethical issues that were part of the plot line of the actual film were women's rights and sexual harassment in the workplace. Although we just watched the documentary versus watching the actual movie, I was able to determine that these were some of the forefront issues in the workplace at the time of the movie creation. I believe these issues were partly solved due to the bringing these issues to surface, such as this movie did.
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