EOC week 6: Deeper meaning of the film BIG

EOC week 6:  Deeper meaning of the film BIG

After watching the film Big, develop a 300 word blog the answers the following question:

• What marketing research methods were demonstrated in the film?

   After watching the film Big, I saw different marketing research methods that were demonstrated in the film. One of the methods was actually testing out the product in the product market. The movie displayed how crucial product testing really is to launching a new product or trying to rejuvenate an old product. Josh in the movie displays an actual hands on approach and finds the true problem with why kids aren't gravitating towards the company's certain toys. In researching marketing terminology in the book I also came to realize these strategies used, Longitudinal research – I noticed exploratory research being used in the movie Big. Exploratory research can clarify the research environment and help improve the design of descriptive studies. They used focus groups that were a group of kids that played with the toys and expressed their attitudes toward the products. These focus groups are in an interactive setting, coordinated by the company. Longitudinal research examines shifts over time. Brainstorming was also another way research was being conducted in the movie. Once the boy gave his ideas they rest of the group was able to feed off of his crafty ideas. If they had a larger sample of people for the research, they would have come up with a better product. Casual research was being conduct by the owner of the company on the weekends. He casually walked around the store and observed how the customers played with the different products. This approach relies on experiments to establish cause and affect relationships. Casual research seeks to control for external influences in an effort to asses a cause and effect relationship between two variables. Many of the research approaches weren’t reliable or valid before the research. Reliability in a research context is the degree to which measures are free from random error and, therefore, yield consistent results.