Week 7 EOC : Final Project Pitch

   My final project will consist of coming up with a new product and way for a local Las Vegas cold-pressed juice company to make more money. This company is "The Juice Standard". The company is only one year old and has a number of different cold-pressed organic fruit and vegetable juices available for sale. With the world becoming more consumed with health, cleansing, and WHAT we put into our bodies for nourishment; I feel juice company's like this should provide these nutrients in the most enjoyable/ comforting form possible. My pitch is to add Frozen Juice in Soft serve ice cream form to the Juice Standard's menu. Before this wildly popular Juice cleansing craze, soft serve frozen yogurt was the main treat of choice. Frozen Yogurt spots offered soft serve ice cream treats that you can adorn with toppings and sweet additions of your choice. I would love to see this Juice Company provide these healthy and fortifying juices in more of a "dessert" or treat form. This form could possibly be more appealing to customers wanting to become healthier, but find it hard to give up sweet treats.I would like to add to my pitch the option to add an assortment of toppings for a customer to choose from to top their frozen sorbet. I will conduct a 50 person survey  to determine if this would be a success for Juice Standard.

   In conducting a survey I have found that having a frozen juice option in Juice Standard would be successful. The survey information left me with the evidence that from the respondents I surveyed, they would choose the frozen option over traditional juice.

Some of the juices that they now have available that I would like to see in frozen form are:

Bee I'm possible: Alkaline Water, Cashew Milk, Local Honey, Lemon, Vanilla
Bee Excellent: Coconut Water, Raw Agave, Vanilla Bean, Raw Cashew, Spirulina.
Bee Energized: Beet, Apple, Lemon, Carrot, Cucumber.
Bee Happy: Coconut Water, Raw Almond Milk, Raw Walnut, Cacao, Raw local Honey, Vanilla Bean, Pink Himalayan Salt.



I will conduct a 50 person survey to determine if these juices would be more appealing in juice or frozen treat form.

Survey Questions that will result in Excel Graphs:

Would you rather consume nutrients in the form of frozen sorbet or cold-pressed juice ?
-frozen sorbet  52%
-cold-pressed juice 46%
-neither 2%

Which Juice Standard Juice would you like to see in frozen sorbet form?
-Bee I'm Possible 43%
-Bee Happy 40%
-Bee Excellent 10%
-Bee Energized 7%

How often do you consume Cold Pressed Juices?
-Everyday   25%
-2-3 times a week  35%
-1 time per week    20%
-1 time per month   15%
-1 time per three months  5%

How often do you consume Frozen sorbet/ ice cream / frozen yogurt ?
-Everyday 3%
-2-3 times a week 10%
-1 time per week   42%
-1 time per month 30%
-1 time per three months 15%

Would you be most likely to consume Vegetable or Fruit Based Cold-pressed Juices?
-Vegetable  35%
-Fruit  12%
-Vegetable & Fruit  52%
-Neither 1%

If the Juice Standard introduced Frozen Juices in the form of an "ice cream" treat, how likely would you still choose that over traditional ice cream?

-I would only eat the Juice Standard's healthier alternative!           62%
-I would about 50% of the time eat regular and 50% healthier juice ice cream      33%
-I would still eat traditional ice cream.  5%

Why do you consume cold-pressed juices?
-to be healthier     34%
-food allergies to either dairy. gluten, and/or diabetic   30%
-weight loss      31%
-cleanse    5%